Food manufacturers are repurposing excess waste food into usable broths
Trend - Brands in the CPG space are partnering with farms and factories to launch upcycled vegetable and bone broths. These broths take excess food byproducts that would typically be wasted, and instead turn them into consumable, usable broths to focus efforts on sustainable practices.
Insight - It is not only the consumer that prioritizes sustainability in the modern era, as increased pressure from governments, NGOs, and from policies have led to brands themselves finding it near unavoidable to employ sustainable practices. As such, brands across CPG and other product-focused spaces are looking to their supply chains to find ways to reduce their carbon footprints. For CPG brands, this has led to launching upcycled products and reducing food waste.
Insight - It is not only the consumer that prioritizes sustainability in the modern era, as increased pressure from governments, NGOs, and from policies have led to brands themselves finding it near unavoidable to employ sustainable practices. As such, brands across CPG and other product-focused spaces are looking to their supply chains to find ways to reduce their carbon footprints. For CPG brands, this has led to launching upcycled products and reducing food waste.
Workshop Question - How could your brand reformat aspects of its supply chain to improve overall sustainability efforts?
Trend Themes
1. Sustainable Upcycling - Brands are transforming waste food into new products, reducing landfill contributions and advancing eco-friendly consumption.
2. Circular Economy Integration - Companies are increasingly optimizing resources by integrating circular economy principles, converting byproducts into valuable offerings.
3. Zero-waste Production - The drive towards zero waste has prompted innovations in manufacturing, utilizing every component to its fullest potential.
Industry Implications
1. Consumer Packaged Goods - The CPG sector is gradually embracing sustainability via product redesign, focusing on minimized waste and ecological impact.
2. Food and Beverage - The food industry is witnessing a shift towards using leftover materials creatively to produce environmentally sustainable goods.
3. Supply Chain Management - Supply chains are being re-evaluated for their role in sustainability, emphasizing resource efficiency and waste reduction.
