Brands are encouraging consumers to post in campaigns to start widespread trends
Trend - Brands are taking to social media platforms to launch interactive campaigns that encourage users to post unique content to enter. These post-based campaigns are intended to start wider spread trends where consumers boost the reach of the campaign far beyond its original audience.
Insight - When looking to enter into online marketing, particularly through popular social media or video-sharing platforms, brands often find that traditional marketing methods, such as pushing banner ads or pop-ups, are not as effective as they once were. This is in large part due to the live, ever-changing culture of social media platforms adapting to reject typical corporate engagement. To subvert this challenge and better connect with modern audiences, brands are launching interactive campaigns.
Insight - When looking to enter into online marketing, particularly through popular social media or video-sharing platforms, brands often find that traditional marketing methods, such as pushing banner ads or pop-ups, are not as effective as they once were. This is in large part due to the live, ever-changing culture of social media platforms adapting to reject typical corporate engagement. To subvert this challenge and better connect with modern audiences, brands are launching interactive campaigns.
Workshop Question - How can we leverage interactive and participatory elements in our marketing campaigns to inspire user-generated content that catalyzes new trends on social media?
Trend Themes
1. Authenticity-driven Campaigns - Brands like BeReal are focusing on authenticity and raw content, challenging the polished norms of social media.
2. Interactive Social Media Marketing - Panera's Father’s Day promotion exemplifies how businesses are engaging consumers through participatory and humor-driven social media campaigns.
3. Seasonal Themed Marketing Engagement - The Tri Pumpkin campaign showcases a trend where brands leverage seasonal enthusiasm and social media contests to engage niche communities.
Industry Implications
1. Digital Marketing - The rise of interactive online campaigns highlights a shift in digital marketing strategies toward deeper consumer engagement and authentic brand storytelling.
2. Food and Beverage - Campaigns like Panera’s and Danone’s illustrate the potential for culinary brands to engage with consumers through humor, flavors, and seasonal excitement.
3. Non-profit and Awareness Campaigns - Innovative apparel-based movements like Hats for Hope demonstrate the power of fashion in promoting social causes and community engagement.
8 Featured, 72 Examples:
36,548 Total Clicks
Date Range:
Oct 23 — Jan 25
Trending:
This Year and Mild
Consumer Insight Topics:
