Marketing Trends

As a priority for authenticity continues to grow among consumers, brands are constantly adapting to find new and unexpected ways to reach consumers. Highlighting developments in interactive campaigning, advertising trends and marketing stunts, Trend Hunter’s marketing category is here to offer you the latest insights on the ever-evolving world of advertising.

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#1: Top 100 Marketing Trends in June

From Hydration-Focused Pop-Ups to GenAI Boba Campaigns FULL ARTICLE

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At-Home Beauty Tech Pop-Ups

Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica

Ulike hosted its 'Endless Summer Pop-Up' from June 20 to 23 along Santa Monica’s Ocean Front Walk, showcasing the brand’s latest innovations in at-home beauty technology. Actress Brianne Howey... MORE

Collectible Fast Food Miniatures

The Lil McDonald's Happy Meal Shares Tiny Registers, Fries & More

Tiny collectibles have captured the hearts and interests of kids and kidults, and miniatures are popping up everywhere, including the Lil McDonald's Happy Meal. Available nationwide as of July 1st,... MORE

Cinematic Italian Aperitivo Campaigns

Jonathan Bailey Stars in MARTINI's 'Off Script'

Martini, the iconic Italian aperitivo brand with a 162-year legacy, unveils a new campaign featuring acclaimed actor, Jonathan Bailey. Known for standout roles in Bridgerton, Wicked, and Jurassic... MORE

Exclusive Concert Experiences

The RITZ Salty Club Giveaway Shares a Chance to Win Tickets

RITZ introduced The Salty Club in its first-ever Big Game commercial earlier this year, and for the summer, the brand introduced the RITZ Salty Club Giveaway. The 2025 Super Bowl ad featured Bad... MORE

Coffee-Inspired Press-Ons

The Chillhouse x Keurig Perfectly Chilled Chill Tips Celebrate Ease

Inspired by the refreshment of iced coffee, Chillhouse x Keurig Perfectly Chilled Chill Tips features a design with blue-tipped chrome nails, likening the ease of popping on press-on nails to the... MORE

Curated Global QSR Menus

McDonald’s Canada Unveiled its 'International Heist Menu'

McDonald’s Canada has introduced the 'International Heist Menu,' a limited-time offering that showcases a selection of popular menu items from McDonald’s locations around the world. This... MORE

Minimalist Co-Branded Mobile Devices

Heineken and Bodega Introduced the Boring Phone

Heineken and streetwear brand Bodega introduced 'The Boring Phone,' a minimalist mobile device designed to reduce digital distractions during social gatherings. This limited-edition phone was... MORE

Songstress-Inspired Cold Drinks

Dunkin’ Unveils 'Sabrina’s Strawberry Dream Refresher'

'Sabrina’s Strawberry Dream Refresher' leads Dunkin’s latest summer lineup, marking a continued collaboration with singer and actress Sabrina Carpenter. This limited-time beverage blends... MORE

Humorous Beer-Centric Formal Wear

Coors Light Debuts the Cold Tux and BrrrTie For Wedding Parties

'The Cold Tux' and 'BrrrTie' are Coors Light’s latest innovations -- designed to help wedding guests stay cool in every sense of the word. Officially introduced this June, the Cold Tux and... MORE

Collectible Iced Tea Cans

Liquid Death's Infinitely Recyclable Ozzy Includes Ozzy Osbourne's DNA

Fans go wild for anything linked to their favorite celebrities, as seen in the high demand for personal items and memorabilia that quickly sell for top dollar at auctions, and Liquid Death tapped... MORE

Drink-to-Earn

Brands are releasing beverages with NFT and cryptocurrency incentives

Trend - Companies launch drink-to-earn beverages that blend refreshment with blockchain rewards. Each purchase delivers NFT and crypto incentives, boosting engagement and loyalty by merging digital asset ownership with everyday consumption.

Insight - Modern consumers demand experiences that offer more than basic refreshment—they are increasingly seeking value and interactivity. Under market pressure to stand out, brands fuse physical products with demonstrable rewards, meeting the desire for instant, engaging gratification from purchases. This model transforms routine purchases into an interactive journey, combining everyday indulgence with the allure of collectible crypto assets, ultimately enhancing customer loyalty.

Workshop Question - How might we integrate digital rewards and blockchain technology into everyday consumer products to enhance engagement and create lasting value?

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