Consumer
Insights

Trend - Brands are introducing compact desktop water filtration systems that bring advanced purification technology right to users’ workspaces. These devices employ methods such as activated carbon, reverse osmosis, or nanofiltration to efficiently remove impurities from tap water.

Insight - Increasing awareness of contaminants in tap water, coupled with rising health and environmental concerns, has created a strong market for personal water purification solutions. Consumers are looking for products that allow them to ensure the water they drink is both safe and sustainably sourced, without the waste of bottled water. At the same time, the shift toward remote work and home offices has intensified the need for on-desk solutions that merge seamlessly with modern workspaces.

Trend - Brands are launching specialized datasets and streamlined training tools aimed at speeding up the development of AI language models while lowering associated costs. These solutions include optimized data curation, scalable training frameworks, and resource-efficient algorithms.

Insight - The rapid adoption and integration of AI into various industries have created an urgent demand for more efficient model training methods. Organizations are under increasing pressure to develop robust AI solutions without incurring prohibitive costs or time delays. Consumers and businesses alike expect faster deployment of innovation, while the competitive landscape drives companies to streamline research and development cycles, leading to brands addressing this gap with curated datasets.

Trend - Hotels are increasingly joining forces with eco-friendly bathroom amenity brands and embracing water-efficient shower systems to reduce their environmental footprint. These offer biodegradable, refillable, and sustainably sourced products, while low-flow shower technology minimizes consumption.

Insight - Today’s travelers, particularly eco-conscious guests, are seeking accommodations that demonstrate a genuine commitment to sustainability. The dual pressures of global water scarcity and rising environmental awareness have intensified the demand for hotels to adopt greener practices. By partnering with brands that offer sustainable bathroom amenities and installing showers that reduce water waste, hotels not position themselves as responsible environmental bastions in their industry.

Trend - Brands are leveraging artificial intelligence to help divorced, separated, or cohabiting parents coordinate and manage child care. These apps integrate features like AI scheduling, smart communication filters, predictive insights, and emotional tone analysis to reduce conflict and track behaviors.

Insight - Parents navigating the emotional and logistical challenges of separation or divorce often seek external support to care for their children without fueling further conflict. In response, brands are harnessing artificial intelligence to ease tense communication, streamline scheduling, and surface recurring issues before they escalate. Businesses that integrate AI into their parenting apps have a strong opportunity to differentiate themselves in the increasingly crowded family-tech market.

Trend - Airlines are opting for amenity kits that are designed using eco-friendly materials and offer minimal environmental impact. Unlike traditional kits that typically include single-use plastic items, sustainable versions focus on reusable, recyclable, or biodegradable self-care alternatives.

Insight - Frequent travellers often require single-use solutions while on the go, but struggle to find plastic-free products that do not contribute to excess waste. In response, many airlines are offering amenity kits that help consumers prioritize hygiene with the assurance that after use, they will not end up in landfills or oceans. Businesses that align with this demand can reduce ongoing procurement and waste management costs, freeing up resources to innovate and elevate the customer experience.

Trend - Computer peripheral brands are increasingly designing mice with ergonomic benefits, opting for handshake-like positioning rather than the traditional palm-down orientation. These mice support natural posture, helping consumers minimize common hand and wrist issues like carpal tunnel or tendonitis.

Insight - The rise of remote work and the growing popularity of PC gaming have led to a surge in repetitive stress injuries (RSIs), often caused by improper or uncomfortable mouse use. In response, many peripheral brands are prioritizing ergonomic innovation, focusing especially on vertical mouse designs that mimic a natural handshake grip. These companies recognize that their users—whether working or gaming—need to rely on their devices for extended periods without compromising their health or comfort.

Trend - Computer peripherals brands are introducing E-Ink monitors designed to provide a paper-like, low-energy display experience. These screens reduce eye strain, improve readability, and minimize power consumption, making them ideal for professionals who work extensively with text-based applications.

Insight - Consumers, particularly writers, coders, and IT workers, are increasingly prioritizing eye comfort and energy efficiency in their digital tools. The demand for displays that reduce blue light exposure, minimize distractions, and enable extended reading and working sessions has grown with the rise of remote and hybrid work environments. Additionally, pressures to create more sustainable tech solutions have led brands to explore energy-efficient alternatives to conventional LCD and OLED screens.

Trend - Tech brands are introducing AI-powered smartwatches equipped with advanced capabilities such as predictive health monitoring, adaptive user interfaces, and real-time activity coaching. These devices leverage artificial intelligence to personalize recommendations and optimize daily routines.

Insight - Consumers are increasingly looking for wearable devices that go beyond basic notifications and activity tracking, seeking smarter technology that adapts to their lifestyles. The demand for personalized health insights, enhanced efficiency, and proactive assistance has driven the evolution of smartwatches toward AI integration. Additionally, pressures to stand out in the competitive wearable market, coupled with advancements in AI and sensor technology, have encouraged brands to innovate.

Trend - Companies are introducing public sensory-friendly experiences designed to create calm, accommodating environments for individuals with sensory processing disorders. These experiences include designated quiet hours, reduced noise levels, dimmed lighting, trained staff and sensory isolation chambers.

Insight - Many consumers, including families and individuals with sensory sensitivities, struggle to navigate traditional public spaces due to overstimulation. The growing demand for businesses to prioritize accessibility and create welcoming environments has fueled interest in sensory-friendly initiatives. Additionally, societal pressures to improve inclusivity in public spaces and respond to the advocacy of neurodivergent communities have encouraged brands to innovate in this space.

Trend - Cosmetics brands are partnering with video game developers to create co-branded beauty products and in-game beauty-themed experiences. These collaborations introduce exclusive makeup collections inspired by gaming franchises, while also integrating virtual beauty options into gaming environments.

Insight - Gamers and beauty enthusiasts alike are embracing self-expression through personal style, both physically and virtually. The increasing influence of digital culture, along with the rise of customizable avatars in gaming, has fueled demand for beauty-themed collaborations. Additionally, the pressures for brands to diversify marketing strategies and connect with younger, digitally native audiences have encouraged this fusion of gaming and cosmetics even within the cosmetics industry.