Lifestyle Trends

Trend - Brands in the CPG space are partnering with farms and factories to launch upcycled vegetable and bone broths. These broths take excess food byproducts that would typically be wasted, and instead turn them into consumable, usable broths to focus efforts on sustainable practices.

Insight - It is not only the consumer that prioritizes sustainability in the modern era, as increased pressure from governments, NGOs, and from policies have led to brands themselves finding it near unavoidable to employ sustainable practices. As such, brands across CPG and other product-focused spaces are looking to their supply chains to find ways to reduce their carbon footprints. For CPG brands, this has led to launching upcycled products and reducing food waste.