The Paris Saint-Germain Women’s Soccer Club Partners with Ilia Beauty
Georgia Wray Norsten — May 15, 2025 — Social Good
References: wwd
The Paris Saint-Germain women’s soccer club has officially teamed up with Ilia Beauty in a partnership that positions the clean beauty brand as the team’s exclusive hybrid makeup partner through 2026. This strategic alignment reflects the growing intersection between beauty and sport, with both organizations committed to promoting wellness, performance, and female empowerment.
The collaboration aims to highlight the shared values of integrity, innovation, and excellence, with Ilia bringing its skin-forward, high-performance products to athletes who compete at the highest level. Ilia founder Sasha Plavsic, whose background includes both European roots and a family of athletes, emphasized the synergy between sportsmanship and skincare in advancing the brand’s mission to protect and revive the skin.
This partnership also represents PSG’s broader vision to build empowering, purpose-driven relationships and celebrate women in sports. With global visibility and a strong message of confidence and strength, the campaign will unfold across the 2025 and 2026 seasons.
Image Credit: Ilia Beauty
The collaboration aims to highlight the shared values of integrity, innovation, and excellence, with Ilia bringing its skin-forward, high-performance products to athletes who compete at the highest level. Ilia founder Sasha Plavsic, whose background includes both European roots and a family of athletes, emphasized the synergy between sportsmanship and skincare in advancing the brand’s mission to protect and revive the skin.
This partnership also represents PSG’s broader vision to build empowering, purpose-driven relationships and celebrate women in sports. With global visibility and a strong message of confidence and strength, the campaign will unfold across the 2025 and 2026 seasons.
Image Credit: Ilia Beauty
Trend Themes
1. Sports-beauty Integrations - The convergence of athletic and beauty industries presents novel avenues for co-branding campaigns that emphasize wellness and performance.
2. Purpose-driven Partnerships - Brands aligning for shared values like female empowerment and integrity are reshaping marketing strategies with impactful, mission-led collaborations.
3. Clean Beauty in Sports - The integration of clean beauty products into sports settings reveals a rising demand for skin-friendly, high-performance cosmetics tailored for athletes.
Industry Implications
1. Clean Beauty Products - Clean beauty is carving out a niche in the sports industry by providing athletes with eco-conscious, skin-enhancing solutions.
2. Sports Marketing - By leveraging sports platforms, beauty brands are gaining enhanced visibility and tapping into new consumer bases passionate about wellness and empowerment.
3. Women's Sports - The focus on female athletic partnerships underscores the growing economic and cultural influence of women's sports teams and their global fanbases.
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