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Georgia Wray Norsten

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Anniversary Candy Bars
Anniversary Candy Bars
Swizzels Launches the Tropical Chew Bar to Celebrate 70 Years of Refreshers
The 'Tropical Chew Bar' is the newest addition to Swizzels’ iconic Refreshers range, created to mark the brand’s 70th anniversary with a fruity twist. Featuring a vibrant mango and pineapple... MORE
Star-Backed Alcohol Campaigns
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
Dom Pérignon campaign 'Creation Is an Eternal Journey' brings together a constellation of global creatives -- including Tilda Swinton, Zoë Kravitz, Anderson .Paak, Iggy Pop, and Takashi Murakami... MORE
Premium Amenity Kit Collections
Premium Amenity Kit Collections
ELIE SAAB x Saudia Airlines Redefine In-Flight Luxury
ELIE SAAB x Saudia Airlines' new collection marks a high-fashion take on luxury air travel with the debut of exclusive amenity kits for First and Business Class passengers. Blending refined... MORE
Summer-Inspired Scent Collections
Summer-Inspired Scent Collections
Moroccanoil Unveils Its Soleil de Tanger and Dahlia Rouge Scents
'Soleil de Tanger' and 'Dahlia Rouge' are the latest fragrance launches from Moroccanoil, perfectly capturing the essence of summer with sun-soaked, mood-enhancing scents. Whether you're heading to... MORE
Brazilian-Inspired Drinkwear
Brazilian-Inspired Drinkwear
Farm Rio + Starbucks Launch a Tropical Drinkware Collection
Farm Rio x Starbucks have teamed up once again, this time bringing their vibrant Brazilian flair to a limited-edition summer drinkware collection available in Starbucks stores across the U.S.,... MORE
Gradient Footwear Colorways
Gradient Footwear Colorways
Big Bubble 'Sundial' Extends Nike’s Air Max 95 Anniversary Lineup
Big Bubble 'Sundial' is the latest colorway to join Nike’s celebratory run of Air Max 95 Big Bubble releases, marking the 30th anniversary of the iconic silhouette. First spotted via JD Sports... MORE
Model-Entrepreneur-Backed Beauty Brands
Model-Entrepreneur-Backed Beauty Brands
Brunel Body Care Debuts as Jasmine Tookes Wellness Brand
Brunel body care is the latest beauty venture from model-entrepreneur Jasmine Tookes, who has teamed up with former private equity investor Sabrina Castenfelt to launch a wellness-meets-skin-care... MORE
Ethical Cosmetics Campaigns
Ethical Cosmetics Campaigns
Sabrina Elba Advocates for Ethical Sourcing and Child Labor Reform
Sabrina Elba, cofounder of S’Able Labs, is calling for greater transparency in the cosmetics supply chain and an end to child labor after visiting the Tamale region of Ghana with humanitarian... MORE
Caveman-Centric Running Campaigns
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Craft Sportswear's brand film takes viewers on an epic yet playful journey through time to highlight running as an instinctive, profoundly human experience. Created by Forsman & Bodenfors, the... MORE
Decadent Nutty Spreads
Decadent Nutty Spreads
Nutella Unveils Nutella Peanut Its First New Spread Flavor in Over 60 Years
Ferrero is making history by announcing its first new flavor innovation for Nutella in over six decades: 'Nutella Peanut.' This new spread blends the signature creamy hazelnut and cocoa formula... MORE
Women's Wellness Campaigns
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
NOW Foods unveiled its 'Be You, NOW' campaign, aligning with National Women's Health Month to inspire women to embrace their health and wellness journeys. The campaign features prominent female... MORE
Celeb Beauty Brand Expansions
Celeb Beauty Brand Expansions
Lady Gaga's Haus Labs Expands to Asia-Pacific Via Sephora
In a major move to globalize its brand, Lady Gaga’s Haus Labs officially expanded into the Asia-Pacific region in May 2025, through an exclusive partnership with Sephora. The expansion makes Haus... MORE
Performance Wellness Supplements
Performance Wellness Supplements
GR8 Supplements Launches at GNC with Performance-Backed Formulas
A new player officially entered the performance wellness market: 'GR8 Supplements,' launched exclusively at GNC with a full suite of function-specific products. The brand’s launch lineup... MORE
Pregnancy-Friendly Fitness Equipment
Pregnancy-Friendly Fitness Equipment
Bala Mama Collection Launches as a Pre- and Postnatal Line
'Bala Mama' is the latest innovation from fitness brand Bala, marking its official entry into the prenatal and postnatal wellness space with a thoughtfully designed equipment line tailored for... MORE
Fun-Filled Sunscreen Campaigns
Fun-Filled Sunscreen Campaigns
Supergoop! x Liza Koshy Make SPF Fun with the 'Feel Super' Campaign
Supergoop! x Liza Koshy have partnered to launch a summer campaign, 'Feel Super,' with actress and content creator Liza Koshy as the brand’s new 'Chief Super Officer.' The collaboration brings... MORE
Glamorous Beauty Brand Launches
Glamorous Beauty Brand Launches
Amanda Holden Enters the Beauty Market with ALH Beauty Ltd.
British TV personality Amanda Holden has entered the beauty industry with the creation of ALH Beauty Ltd.. The new company will offer a curated range of cosmetics and personal care products,... MORE
Sports Beauty Partnerships
Sports Beauty Partnerships
Fenty Beauty Partners with WNBA’s New York Liberty in a Historic Deal
Fenty Beauty and Fenty Skin are making headlines with the announcement of their official partnership with the WNBA’s New York Liberty. The collaboration marks a first for both the team and the... MORE
Lip Gloss Ambassadors
Lip Gloss Ambassadors
Uma Jammeh is Named L’oréal Paris Elvive’s First-Ever Chief Gloss Officer
L’Oréal Paris announced on May 7 that Uma Jammeh, known for her breakout on Love Island UK, has been appointed as the brand’s first Chief Gloss Officer. In this newly created ambassadorial... MORE
Self-Aware Cosmetics Campaigns
Self-Aware Cosmetics Campaigns
Mac Cosmetics Embraces the ‘Nepo Baby’ Narrative in 'Born Famous'
MAC Cosmetics leaned into cultural commentary with the launch of its new 'Born Famous' campaign on May 7. The initiative introduces MAC’s latest lip innovation, Lipglass Air, through a playful,... MORE
Celeb-Backed Intimacy Supplements
Celeb-Backed Intimacy Supplements
Kourtney Kardashian Launches Sexual Wellness Gummy Lemme Play
'Lemme Play' is the newest release from Kourtney Kardashian Barker’s wellness brand Lemme, marking the company’s first foray into the sexual wellness category with a libido-boosting gummy... MORE
Spring Apparel Collection Celebrations
Spring Apparel Collection Celebrations
adidas Originals & Willy Chavarria Celebrate the SS25 Drop
adidas Originals & Willy Chavarria joined forces on May 8th to celebrate the launch of their 'Spring/Summer 2025' collection, bringing together Los Angeles’s creative community for an event that... MORE
Ultra Smoothing Hair Lines
Ultra Smoothing Hair Lines
Wella Professionals' Ultimate Smooth Line Controls Unwanted Frizz
The 'Ultimate Smooth line' is the latest breakthrough from Wella Professionals, delivering a multi-benefit haircare regimen that both nourishes and smoothens the hair from the inside out. Featuring... MORE
Luxurious Fragrance Diffusers
Luxurious Fragrance Diffusers
Aroma360's Mini Pro Scent Diffuser Brings Luxe Fragrance Tech Home
The 'Mini Pro Scent Diffuser' by Aroma360 introduces a premium, waterless scenting experience designed to elevate home ambiance with spa-level sophistication. As the latest innovation from the... MORE
Nostalgic Iced Tea Flavors
Nostalgic Iced Tea Flavors
Ryl Tea's Rocket Pop Flavor Celebrate's Summer and Supports Veterans
Ryl Tea is embracing nostalgia with purpose in its latest limited-edition launch: 'Rocket Pop,' a red, white, and blue iced tea that reimagines the beloved childhood popsicle with a better-for-you... MORE
Iconic Gym Apparel Revivals
Iconic Gym Apparel Revivals
The Onyx Collection Returns to Gymshark, Reigniting Hype Among Lifters
The 'Onyx collection' makes a bold comeback to Gymshark’s lineup, five years after its legendary debut captivated the brand’s original lifting community. Known for selling out in minutes, this... MORE
Emotional Mothers Day Ads
Emotional Mothers Day Ads
Apple's Mother’s Day Campaign Showcases Spatial Video's Emotional Power
Apple's Mother’s Day film brings a poignant twist to technology, spotlighting how spatial video captured on iPhone and viewed through Apple Vision Pro can preserve a child’s first year in... MORE
Luxury Fashion House Expansions
Luxury Fashion House Expansions
CHANEL Fragrance & Beauty's Launch on Nykaa Marks a Key Expansion
A recent launch on Nykaa signals a strategic step in CHANEL Fragrance & Beauty’s expansion across India, as the French luxury house partners with the country’s leading beauty platform to boost... MORE
Peach-Inspired Makeup Series
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
'Sweet Peach' is the newest Color of the Month from ColourPop, bringing a sun-kissed palette of warm hues to refresh summer makeup routines. Now available at Ulta Beauty, Target, Amazon, and... MORE
Collaborative Luxe Swimwear
Collaborative Luxe Swimwear
Adriana Degreas X Sabine Getty Debut Vintage a Icon-Inspired Capsule
Adriana Degreas x Sabine Getty have unveiled a high-fashion collaboration bringing bold glamour to resortwear, as the Brazilian designer and Lebanese jewelry maven launch a 27-piece capsule... MORE
Boundary-Pushing Footwear Collabs
Boundary-Pushing Footwear Collabs
Oakley Factory Team x Brain Dead Drop a Futuristic Collection
The Oakley Factory Team x Brain Dead return with a striking Spring/Summer 2025 collection, pushing the limits of experimental footwear by reimagining two of Oakley’s most iconic silhouettes: the... MORE
Laser-Enabled Color Discoveries
Laser-Enabled Color Discoveries
Scientists Find a Hyper-Saturated Color 'Olo' Beyond Natural Teal
The color 'Olo' is the newest frontier in color science, discovered by researchers at the University of California, Berkeley, using laser technology to directly stimulate cone cells in the human... MORE
Retro Futuristic Fashion Campaigns
Retro Futuristic Fashion Campaigns
Jisoo's Self-Portrait Campaign Shows AI-Generated Dreamscapes
Retro futuristic styling defines Jisoo’s latest collaboration with London-based fashion house Self-Portrait, where the Blackpink star channels vintage glam through a futuristic lens in the... MORE
Bioacoustics Products
Bioacoustics Products
The Haiku Box Uses AI to Help Consumers Understand Backyard Birds
The 'Haiku box' is transforming how people experience birdwatching by combining real-time audio recognition with powerful conservation tools. Developed by Loggerhead Instruments using technology... MORE
Comfort-Forward Heel Collections
Comfort-Forward Heel Collections
Antonia Saint NY's Vicki Collection Brings Elegant Silhouettes
The Vicki Collection from Antonia Saint NY introduces a refined collection of kitten heels and pumps designed to blend all-day comfort with fashion-forward sophistication. From graceful slingbacks... MORE
Can Clip Gadgets
Can Clip Gadgets
Draft Top Transforms Camp-Side Sipping with Lightweight Innovation
Can clip technology gets a sleek, practical upgrade with the 'Draft Top,' a must-have tool for summer campers looking to lighten their load without compromising on beverage enjoyment. Designed to... MORE
Sleek T-Strap Shoes
Sleek T-Strap Shoes
Tkees x J.Crew Debut Jelly-Inspired Mariana Sandals
Tkees x J.Crew brings a polished twist to the jelly sandal trend with their new 'Mariana Clear sandals' -- an elevated reimagining of Tkees’ cult-favorite T-strap silhouette, just in time for... MORE

Featured Ideas

Indulgent Sugarless Soda Flavors
Indulgent Sugarless Soda Flavors
Pepsi Zero Introduces New Flavors for Next Gen Cola Lovers
Pepsi Zero is redefining sugar-free indulgence with two bold new flavors: 'Strawberries ‘N’ Cream' and 'Cream Soda.' Designed to meet the growing demand for flavored cola -- now outpacing... MORE
Money-Inspired Footwear Collabs
Money-Inspired Footwear Collabs
The Concepts X New Balance 1000 'Milé' Brings History to Sneakers
The Concepts x New Balance 1000 'Milé' is turning an obsolete $1,000 bill into one of the most coveted sneaker drops of the season. Drawing inspiration from the legendary 1890 'Grand Watermelon'... MORE
Consciously Cool Jewelry
Consciously Cool Jewelry
'The Art of Adornment' is a Must-Have Collaboration Collection
Celebrate the holiday season with ‘The Art of Adornment,’ a limited-edition, three-piece collection born from the creative collaboration between Montreal-based brands &OR Collective... MORE
Folding Pocket Knives
Folding Pocket Knives
The OKNIFE XEN-OAL is Ultra-Light and Portable
The ‘OKNIFE XEN-OAL’ is a game-changer in the world of everyday carry, combining cutting-edge design with unparalleled functionality. Designed by the legendary Ken Onion, this folding... MORE
Doll-Inspired Shoe Collabs
Doll-Inspired Shoe Collabs
Dr. Martens X Bratz Team Up to Drop a Statement-Making Collection
Dr. Martens x Bratz are bringing the collaboration we didn’t know we needed, blending the rebellious spirit of Doc Martens with the bold, unapologetic attitude of Bratz. Launching on April 10,... MORE
Luxury Fragrance Launches
Luxury Fragrance Launches
Maison Francis Kurkdjian’s Kurky Brings Playful Luxury to Bloomingdale’s
Maison Francis Kurkdjian’s 'Kurky' is putting a playful twist on luxury fragrance, launching exclusively at Bloomingdale’s on March 18. With a two-week lead at the retailer, Kurky is set to... MORE
Quirky Luxury Collabs
Quirky Luxury Collabs
The Moschino x Milano Handbag Brings a Sweet Twist to Fashion Week
The Moschino x Milano handbag is turning heads on and off the runway, marking an irresistible collaboration between the world of high fashion and gourmet indulgence. Debuting at Milan Fashion Week,... MORE
LNY-Inspired Jewelry Capsules
LNY-Inspired Jewelry Capsules
Mademoiselle Jules’ Lunar New Year Capsule is Elegantly Traditional
Mademoiselle Jules’ Lunar New Year Capsule Collection is a celebration of elegance and symbolism, designed to welcome the Year of the Snake with good fortune, happiness, and prosperity. Perfect... MORE
Zodiac-Inspired Jewelry
Zodiac-Inspired Jewelry
Pandora’s Lunar New Year Capsule Celebrates the Year of the Snake
Pandora’s Lunar New Year Collection embraces the Year of the Snake with an exquisite array of charms and bracelets to celebrate intelligence, transformation, and good fortune. Themed around Lunar... MORE
High-Performance Snow Shovels
High-Performance Snow Shovels
Garant's Cordless Electric Snow Shovel Conquers Winter
Canadian winters just got easier to manage with the launch of Garant’s latest innovation—the cordless electric snow shovel. Known as Canada’s largest snow shovel manufacturer, Garant has... MORE
Whimsical Spring Apparel
Whimsical Spring Apparel
Anna Sui's Spring/Summer 2025 Collection is the Definition of Demure
Anna Sui’s Spring/Summer 2025 Collection, ‘Sally Go’ Round the Roses,’ is a playful homage to the 1960s, inspired by Andy Warhol’s pre-pop drawings and iconic girl... MORE
Playful Jewelry Brands
Playful Jewelry Brands
Mademoiselle Jules Offers Timeless Pieces for Every Occasion
Mademoiselle Jules is making jewelry gifting versatile and personal this season, and these three standout jewelry pieces are guaranteed to add that finishing touch to any outfit. Whether you’re... MORE
Fit-Focused Work Boots
Fit-Focused Work Boots
Danner's Work Boots Get a High-Tech Upgrade with The BOA® Fit System
Danner's work boots just got smarter and stronger with the introduction of the 'BOA® Fit System' in two of its iconic models -- the 'Vicious BOA®' and the 'Caliper BOA®.' Designed for ultimate... MORE
Wonderous Art Installations
Wonderous Art Installations
Olafur Eliasson’s 'Your Psychoacoustic Light Ensemble' is Immersive
‘Your Psychoacoustic Light Ensemble’ by Olafur Eliasson, now at Tanya Bonakdar Gallery in New York, redefines sensory experience through the interplay of sound and light. Known for his... MORE
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