Monica Armani Presents the Trentino Collection for Brown Jordan
Amy Duong — January 22, 2025 — Art & Design
References: brownjordan & design-milk
Monica Armani designs the Trentino collection for Brown Jordan, unveiling a wide range of outdoor furniture pieces that are artful and functional. The designs are inspired by the serene Adige Valley that is home to Armani. The capsule effortlessly fuses natural beauty with fine craftsmanship.
The president of Brown Jordan, Ben Collins shared, “This collection is truly a love letter to outdoor living and togetherness." There are 16 pieces in total and it ranges from spacious sofas to proportioned side tables. All of the items come to gether to ensure that it meets the high standards of an outdoor sanctuary. Some of the technicalities include the durable powder-coated aluminum framing and ropes woven carefully by hand, which creates a contrast of colors and materials.
Image Credit: Brown Jordan
The president of Brown Jordan, Ben Collins shared, “This collection is truly a love letter to outdoor living and togetherness." There are 16 pieces in total and it ranges from spacious sofas to proportioned side tables. All of the items come to gether to ensure that it meets the high standards of an outdoor sanctuary. Some of the technicalities include the durable powder-coated aluminum framing and ropes woven carefully by hand, which creates a contrast of colors and materials.
Image Credit: Brown Jordan
Trend Themes
1. Artful Outdoor Living Spaces - The fusion of natural beauty with fine craftsmanship in outdoor furniture highlights an emerging trend of transforming outdoor areas into aesthetically pleasing, resort-quality living spaces.
2. Durability-driven Design - The use of durable materials like powder-coated aluminum and hand-woven ropes represents a trend towards creating long-lasting outdoor furniture that withstands various weather conditions.
3. Craftsmanship Revitalization - The intricate craftsmanship in designing outdoor pieces is part of a broader movement toward revitalizing traditional techniques with modern materials in furniture design.
Industry Implications
1. Outdoor Furniture Manufacturing - The introduction of innovative design elements and materials points to growth opportunities in the outdoor furniture industry by aligning products with luxury and durability standards.
2. Home and Garden Retail - The demand for high-quality, aesthetically designed outdoor furniture offers a chance for retailers to expand their product lines to include premium outdoor collections.
3. Sustainable Materials Production - Utilizing sustainable and durable materials in outdoor furniture presents potential for the sustainable materials industry to cater to eco-conscious consumers seeking long-lasting products.
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