The Huddle House Smashed Burgers Come in Three Options
Michael Hemsworth — April 22, 2025 — Lifestyle
References: huddlehouse & restaurantmagazine
The humble smash burger is continuing to expand in availability as consumers embrace the casual dining option, which is seeing major brands get in on the action as seen with the new Huddle House Smashed Burgers range. The restaurant chain is welcoming the new burger range at all of its participating locations starting now in three varieties including the HuddleBurger Smash Deluxe, Mega Bacon Smash Deluxe and the Breakfast Smash. The various sandwiches each embrace a more rustic, authentic recipe that enhances the flavor of the beef patties by allow the edges to crisp and char during cooking.
VP of Marketing Stephanie Mattingly spoke on the Huddle House Smashed Burgers saying, "Our new Smashed Burgers are so good we just could not keep them to ourselves any longer. The Smashed Burger lineup packs delicious flavor, including an upgraded burger seasoning and our house-made Huddle sauce that will have our guests coming back for more.”
VP of Marketing Stephanie Mattingly spoke on the Huddle House Smashed Burgers saying, "Our new Smashed Burgers are so good we just could not keep them to ourselves any longer. The Smashed Burger lineup packs delicious flavor, including an upgraded burger seasoning and our house-made Huddle sauce that will have our guests coming back for more.”
Trend Themes
1. Rise of Rustic Recipe Burgers - The adoption of more rustic and authentic recipes in burger offerings highlights a shift towards traditional cooking methods that celebrate basic ingredients.
2. Expansion of Casual Dining Options - Casual dining experiences are thriving as consumers seek more relaxed environments to enjoy quality meals without the formality or high cost of fine dining.
3. Enhanced Flavor Innovations - Enhancements in flavor through upgraded seasonings and house-made sauces are setting new standards for taste experiences in the fast-casual dining sector.
Industry Implications
1. Casual Dining - The casual dining industry is witnessing growth with innovative menu items that cater to consumers' desire for comfort food with a gourmet twist.
2. Fast-food Chains - Fast-food chains are increasingly incorporating premium, chef-inspired menu items to attract patrons looking for convenience without sacrificing quality.
3. Food Service Equipment - Food service equipment manufacturers have a unique opportunity to develop and supply tools that enhance the preparation of items like smashed burgers, where precision cooking is key.
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