Pepsi Zero Peach is Branded with the Artwork of Atsuhito Fujiki
Michael Hemsworth — February 25, 2025 — Lifestyle
References: prtimes.jp & soranews24
Pepsi Zero Peach has been announced by Suntory as its latest zero sugar Pepsi soda that will offer consumers with a decidedly fruit-forward option to pick up this spring. The soda features the Pepsi Zero flavor profile with notes of peach flavor throughout to give it a rich yet light taste that will work well in the warmer weather as well as for pairing with your choice of food. The soda comes in bottles and cans with vibrant artwork created by Atsuhito Fujiki, which will further help to catch the attention of shoppers this spring.
Pepsi Zero Peach will arrive to coincide with the World Expo 2025 and will only be available for purchase from select retailers in the Kansai region of Japan starting March 25, 2025.
Pepsi Zero Peach will arrive to coincide with the World Expo 2025 and will only be available for purchase from select retailers in the Kansai region of Japan starting March 25, 2025.
Trend Themes
1. Regionalized Flavor Innovations - Exploring hyper-local flavors for beverages can captivate regional consumers by aligning with their unique taste preferences.
2. Artist-collaborated Packaging - Partnering with local artists for product packaging can differentiate brands through visually distinctive and culturally resonant designs.
3. Zero-sugar Fruit-forward Beverages - Developing zero-sugar beverages with fruit-infused flavors meets the growing demand for healthier yet indulgent drink options.
Industry Implications
1. Beverage Industry - Innovating with artistically branded and region-specific flavors can drive exclusivity and consumer interest in new beverage offerings.
2. Art and Design - Collaborating with beverage companies to create distinctive product packaging showcases the intersection of design and commercial industries.
3. Retail and Distribution - Localized product launches create unique opportunities for select retailers to engage consumers with exclusive, culturally relevant offerings.
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