Horlicks Launches a New Porridge for the Super Market Aisle
References: horlicks & retailtimes
Horlicks introduces the new Malted Porridge, providing consumers with a high-quality oat-based option for breakfast enjoyment. The porridge offers a creamy, rich consistency that the Horlick's brand has come to be synonymous with. Arriving in a 400g box, this delicious option follows the brand's previous release of Horlicks Pudding Flavours and Horlicks Kids.
“Horlicks is a British brand loved by all, that has helped bring comfort and enjoyment to the nation for generations. Extensive consumer research has told us that, given the choice, Horlicks’ fans would love to wake up to their favourite malty goodness brand…and so we decided to give them exactly that with the introduction of our Horlicks Malted Porridge," said Rebekha White, brand manager of Horlicks.
Image Credit: New Africa
“Horlicks is a British brand loved by all, that has helped bring comfort and enjoyment to the nation for generations. Extensive consumer research has told us that, given the choice, Horlicks’ fans would love to wake up to their favourite malty goodness brand…and so we decided to give them exactly that with the introduction of our Horlicks Malted Porridge," said Rebekha White, brand manager of Horlicks.
Image Credit: New Africa
Trend Themes
1. Oat-based Breakfast Innovation - Oat-based breakfast products are becoming increasingly popular, providing a nutritious and versatile alternative to traditional morning meals.
2. Malted Flavour Revival - Reviving classic malted flavors in modern breakfast offerings taps into nostalgia and creates a unique selling point for new products.
3. High-quality Convenience Foods - There is a growing demand for high-quality ready-to-eat foods that offer both convenience and a premium tasting experience.
Industry Implications
1. Food and Beverage - The food and beverage industry is seeing a surge in demand for innovative breakfast options that combine taste with health benefits.
2. Retail Grocery - Retail grocery stores are expanding their offerings with a variety of flavorful and convenient meal solutions to meet evolving consumer preferences.
3. Health Foods - The health foods industry is embracing the trend of nutritious, easy-to-prepare meals that cater to health-conscious consumers' busy lifestyles.
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