Don't Quit Protein Soda is Crisp and Flavor-Packed
Laura McQuarrie — May 1, 2025 — Lifestyle
Health-conscious consumers are used to seeing better-for-you soda with add-ins like probiotics for gut support or adaptogens for their functional benefits, and Don't Quit is bringing something new to the beverage category with a line of flavor-packed zero-sugar Protein Soda. This upcoming launch from sports nutrition brand Don't Quit shares 12 fl. oz cans that contain 15 grams of protein, and fun, nostalgic naturally flavored varieties like Root Beer, Fruit Punch or Grape.
Consumers are shifting away from chalky nutrition bars and heavy protein shakes in favor of light, crisp and refreshing protein beverages that better fit their active, on-the-go lifestyles, and this new range is poised to make it easy to refuel and replenish without compromising flavor or texture.
Consumers are shifting away from chalky nutrition bars and heavy protein shakes in favor of light, crisp and refreshing protein beverages that better fit their active, on-the-go lifestyles, and this new range is poised to make it easy to refuel and replenish without compromising flavor or texture.
Trend Themes
1. Zero-sugar Beverages - The rise of zero-sugar beverages caters to health-conscious consumers seeking flavorful drinks without added sugars, opening up new market opportunities in healthier soft drinks.
2. Functional Drinks - Functional drinks with added benefits like protein are capturing the interest of busy individuals looking for convenience and nutritional support in a single product.
3. Nostalgia-inspired Flavors - Food and beverage products that evoke a sense of nostalgia through familiar flavors are appealing to consumers seeking comfort and a connection to the past.
Industry Implications
1. Sports Nutrition - The sports nutrition industry is being transformed by the introduction of innovative products like protein sodas which merge traditional nutrient delivery with refreshing beverage experiences.
2. Beverage Industry - In the beverage industry, the intersection of health trends and flavor innovation is creating demand for products that offer both nutritional benefits and taste appeal.
3. Health and Wellness - The health and wellness sector is expanding with new product offerings that focus on convenient, tasty ways to meet dietary needs while maintaining an active lifestyle.
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