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Subversive Floral Fragrances

Clean the Sky - Positive Eco Trends & Breakthroughs

The Aēsop Aurner Eau De Parfum Has an Uncommon Profile

— February 11, 2025 — Fashion
The Aēsop Aurner eau de parfum is the brand's latest addition to its scent range that's formulated with an unexpected take on classic floral fragrances.

The scent was created with Céline Barel and is described as being a subversive scent that will work well with a variety of different body chemistries. The fragrance is crafted with magnolia leaf, roman chamomile and cedar heart, which combine to achieve a nuanced aromatic experience that calls to mind a tea-like profile. The scent thus has crisp citrus notes along with fresh spice notes from cardamom and pink pepper, while the herbaceous roman chamomile offers balance.

The Aēsop Aurner eau de parfum will be available starting February 24, 2025 for $1,500 HKD.

Image Credit: A?sop, hypebeast, aesop
Trend Themes
1. Subversive Scent Profiles - Emerging perfumes focus on defying traditional fragrance expectations by incorporating unexpected aromatic blends in their formulas.
2. Tea-inspired Fragrances - Perfumes inspired by tea-like aromas offer a new olfactory experience, appealing to consumers seeking subtle yet sophisticated scents.
3. Chemistry-compatible Scents - Fragrances designed to work harmoniously with various body chemistries create personalized scent interactions, enhancing the user's aromatic journey.
Industry Implications
1. Luxury Fragrance - High-end perfume brands are pushing creative boundaries by developing distinct scent profiles that challenge conventional norms.
2. Consumer Personal Care - The personal care sector is witnessing a shift towards tailored fragrance experiences that adjust uniquely based on individual body chemistry.
3. Aromatherapy Products - The integration of unconventional ingredients in perfumes is unlocking new possibilities in aromatherapy, offering a diverse range of therapeutic scent options.
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