The amika x Ellis Brooklyn Dry Shampoo Shares a Fan-Favorite Scent
Laura McQuarrie — April 22, 2025 — Fashion
References: loveamika & refinery29
Dry shampoo is a summer essential for many, helping to refresh hair, absorb sweat, and extend styles through heat, humidity, and the limited-edition amika x Ellis Brooklyn Dry Shampoo shares the lush scent of Miami Nectar.
Ellis Brooklyn's Miami Nectar—described by the brand as "a scene-stealing perfume"—opens with a burst of juicy pink pineapple and refreshing coconut water, softened by the lush green touch of palm leaves, evoking a sunlit tropical escape. As it settles, delicate florals bloom into a soft, beachy heart, while the base lingers with a warm, salty blend of amber woods, vanilla and moss, like golden skin after a day by the ocean.
Consumers are investing in personal care products with perfume-like depth and sophisticated fragrance notes, often opting to forgo traditional perfumes altogether or using products like this one to build layered, signature scents.
Ellis Brooklyn's Miami Nectar—described by the brand as "a scene-stealing perfume"—opens with a burst of juicy pink pineapple and refreshing coconut water, softened by the lush green touch of palm leaves, evoking a sunlit tropical escape. As it settles, delicate florals bloom into a soft, beachy heart, while the base lingers with a warm, salty blend of amber woods, vanilla and moss, like golden skin after a day by the ocean.
Consumers are investing in personal care products with perfume-like depth and sophisticated fragrance notes, often opting to forgo traditional perfumes altogether or using products like this one to build layered, signature scents.
Trend Themes
1. Fragrance-infused Hair Care - Dry shampoos that boast complex fragrance profiles offer a luxurious twist, inviting consumers to enjoy haircare and scent in a single product.
2. Multi-functional Beauty Products - Amika x Ellis Brooklyn's dual-purpose formula illustrates a shift towards beauty products that combine practical benefits with sensory experiences.
3. Signature Scent Layering - This dry shampoo exemplifies the trend of creating personalized scent rituals, allowing consumers to layer different scented products for a unique fragrance identity.
Industry Implications
1. Beauty and Personal Care - The use of sophisticated scent profiles in everyday hair products highlights opportunities for innovation within beauty and personal care sectors.
2. Fragrance - The collaboration between amika and Ellis Brooklyn demonstrates how traditional fragrance elements can be innovatively introduced into non-traditional product categories.
3. Consumer Goods - Products like tropically scented dry shampoos reveal evolving consumer preferences towards multi-sensory experiences in consumer goods.
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