Whether the month was hectic or laid back, this list of August 2018 life trends is sure to reflect some of the ways in which companies are reaching out to appeal to a consumer's daily needs.
Those looking to reflect and relax should be drawn to Toronto's MINDSET Brain Gym, a new fitness concept which tasks consumers with exercising their minds, the same way they do with their bodies. Meanwhile, Cosmopolitan & Pink Parcel joined forces to offer consumers a monthly subscription package that eases the pains of menstruation.
Those living a fast-paced lifestyle might want to check out a new energy beverage called 'Supherb,' which offers a caffeine-free alternative to kick-start one's day. Lastly, new forms of entertainment are surfacing, like Avon's Make it Happen podcast, which offers clean beauty advice.
Top 80 Life Trends for August
From Meditation-Focused Gyms to Menstrual Subscription Services:
Ellen Smith — Aug 18, 2018 — Lifestyle
80
Funky Colorful Packaging Designs
Snask Creates a Modern Visual Identity for GET RAW
79
Adorable Beach-Ready Cars
Fiat’s 500 Spiaggina ’58 is Updated to Be the Perfect Summer Auto
78
Back Pain Relief Products
The Plexus Wheel+ is a Tool for Convenient At-Home Massages
77
Multifunctional Protein Shaker Bottles
The Reflex Bottle Boasts Efficient Intake & Convenient Use
76
Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
75
Versatile Adventure Tents
The 'Tentstile Universe' Conquers Land, Sea and Air
74
Day-Relevant Advertising Campaigns
Mcdonald's Graphic Print Ads Celebrate Moving Day in Québec
73
Aluminium-Made Reusable Straws
ELO Encourages Consumers to Shy Away from Single-Use Plastic Straws
72
Performance-Focused Tailored Suits
ÆDelhard’s Line Revolutionizes the Formal Modern Suit for Men
71
Multi-Brand Pharmacy Concepts
'Le Drugstore Parisien' Offers Dry Cleaning, Cosmetics & More
70
Custom Workout Subscription Boxes
The Lolë Box is Personalized and Prepared for Any Activity
69
Cartoon-Creating Cameras
The 'Draw This' Camera Creates Unpredictable Art with AI
68
Empowering Breastfeeding Models
Sports Illustrated Motivates Socially Important Discussions
67
Meal Prep-Friendly Backpacks
The Six Pack Fitness Expedition Backpack 300 Carries All Essentials
66
App-Connected Mirrors
The Frednology Allure Smart Makeup Mirror Offers Enhanced Clarity
65
Supportive Body Conditioning Devices
The R3BAR AlphaPro is Portable and Focused on Performance
64
Dark-Lit Elegant Restaurant Interiors
Workstead Focuses on Modernity & Darkness for Its Project
63
Playful AR Clothing Apps
The Gymboree 'Made You Smile' App Brings Shirt Graphics to Life with AR
62
Self-Deodorizing Functional Gym Bags
Transforma X is an Odorless Gym Bag with a Sleek Design
61
Qi-Enabled Desktop Speakers
The 'Tevol' Speaker Charges Devices, Plays Tunes and More
60
Ultra-Compact Minimalist Flats
Ruetemple Creates a Highly Organized Apartment Interior in Moscow
59
On-Demand Experiential Services
'Funspree' in Toronto Delivers Experiences Rather Than Things
58
Chic Affordable Bluetooth Speakers
JAM Audio's Chill Series is Both Highly Functional and Stylish
57
Millennial-Targeted Coffees
The New TrueStart Cold Brew Coffees are Vibrant and Energizing
56
Convenient Urban Transit Bags
HEIMPLANET’s Urban Travel Bags are Durable, Functional & Comfortable
55
Curated Feminine Care Subscriptions
Cosmopolitan & Pink Parcel are Launching a Curated Monthly Box
54
Sonic Vibration Mouthpiece Toothbrushes
The 'Y-Brush' Performs Dental Cleanings in 10 Seconds Flat
53
Compact Artful Apartment Interiors
TOPOS DESIGN CLANS Produces an Engaging & Whimsical Environment
52
Experiential Dyslexia Ads
This Facial Recognition Ad Intentionally Offers a Challenging Read
51
Super Active Childcare Centers
Hibinosekkei Creates a Dynamic & Playful Environment for Youngsters
50
Device-Charging Smart Tables
The Sierra Modern Home Studio Smart Table Plays Music and More
49
Caffeine-Free Tea Energy Drinks
'Supherb' Uses Asian Herbs to Provide Clean, Caffeine-Free Energy
48
Lightweight Urban Electric Bikes
The oh!bike is Award-Winning, Convenient and Efficient
47
Diaper Station-Integrated Backpacks
The VIANETIC Diaper Backpacks Keep Parents Prepared
46
Unlimited Sound-Upgrading Speakers
The 'Sound-vessel' Speaker Can be Paired with Multiple Devices
45
Experience-Driven Beauty Pop-Ups
Sephora's Latest Activation Will Take Place in L.A
44
Next-Generation Vehicular Bike Racks
The 'Kupper Mount' Securely Affixes a Bike to Your Vehicle
43
Audiophile Sneaker Designs
The Roland and PUMA Collaboration Boasts Sleek and Colorful Footwear
42
Custom Contemporary Deodorants
Helmm Elevates the Classic Antiperspirant with Function and Design
41
Waterproof Wireless Airbuds
Aria Headphones Feature Impressive Battery Life and Water Protection
40
Digital Back-to-School Shopping Platforms
Amazon Offers an Wide and Inclusive Variety of Supplies
39
Vintage-Themed Beer Labels
Big Lug's Brand Identity Boasts Retro Illustrated Icons
38
Design-Forward Floating Swimming Pools
OOPEAA Proposes a Facility That Embraces Nordic Tradition
37
Thought-Provoking Ecology Campaigns
Greenpeace's Latest Preservation Initiative is Human-Centered
36
Industrially Minimalist Meditation Spaces
Karan Darda Architects Boasts a Sculptural Construction
35
Curated Clean Beauty Pop-Ups
This Mall's Beauty Stores Participated in an Immersive One-Day Event
34
Nostalgic Lunchbox Diners
Woody's Lunch Box is a Brand New Restaurant Inside Toy Story Land
33
Collaborative Sportswear Capsules
Heineken and Kappa Created a Six-Piece #Heineken100 Capsule
32
Community-Focused Piazza Stores
The Apple Milan Store Features a Gorgeous Public Piazza
31
Clean-Label Baby Products
Evereden Formulates Clean Baby Products for Sensitive Young Skin
30
Cannabis Oil-Infused Beers
The Cloud 9 Brewing 'High Flyer' Beer was Created with CBD Ultra
29
Avocado-Centric Exhibits
'Guaclandia' Promises an "Instagrammable Avocado Experience"
28
Branded Organizational Boxes
Marie Kondo Launched a Line of 'Hikidashi' Home Storage Boxes
27
Digital Memento Time Capsules
The 'Friiis' Digital Memory Capsule Protects Treasured Memories
26
Interchangeable Component Drones
The 'Blank Drone' Can be Used for Photo, Video and More
25
Coffin-Shaped Bath Trays
Life After Death Designs Created a Morbid-Looking Bath Accessory
24
Futuristic Mobility Vehicles
'RidRoid CanguRo' is a Robotic Vehicle Inspired by a Kangaroo
23
Eco-Conscious Cemetery Proposals
Sam Coulton Boasts a Design-Forward Alternative to Cremation
22
Athlete Collaborative Sportswear
Lebron James Infuses His Lifestyle in a Range with John Elliott
21
Solar Panel Stretch Projects
Sol and Medicine Line Renewables Team Up for an Ecological Initiative
20
Informative Trail Map Apps
The AllTrails App Recently Updates Its Vast Collection of Trail Maps
19
Accessible Game Controller Packaging
The Xbox Adaptive Controller Comes in Easily Opened Packaging
18
Compact Foldable Hammocks
The mock ONE Doesn't Need to be Bound by Trees or Tied Up to Anything
17
Beauty Business Podcasts
Avon's 'Make It Happen' Podcast Features Discussions with Brand Reps
16
Travel-Enhancing Phone Bike Mounts
iOttie's Easy One Touch 4 is Convenient, Safe and Affordable
15
Incredibly Secure Iris Scanners
This AI Iris Scanner Differentiates Between the Living & Dead
14
Recycled Waste-Crafted Sneakers
Ecoalf's Shao Sneakers are Made from Algae and Ocean Plastic
13
Scent-Based Party Games
WowWee's 'What's That Smell?' Puts the Noses of Players to Work
12
Hip Investing Campaigns
Stash's Campaign Encourages Millennials to "Invest in a Fabulous Future"
11
Strawberry-Flavored Drinkable Meals
Soylent's New Strawberry Meal Replacement Was Highly Requested
10
Narrative-Based Apparel
Professor. E Channels The Feeling Of Discovery into a Tangible Design
9
Water Conservation Playlists
WaterAid Created a Shower Playlist to Encourage Reduced Water Use
8
Week-Long European Cruise Contests
AFAR Magazine is Offering an Unforgettable Experience
7
AI Investment Assistant Apps
'Pia' Works Effectively for Amateur or Advanced Investors
6
AI Trash Receptacles
'Oscar' is an Artificially Intelligent Trash Can That Takes Care of Sorting
5
Vivid Cupcake-Shaped Bath Bombs
Fizz & Bubble Launched a Rainbow Sherbet Bath Fizzy
4
Premium Eco Denim
FEEL's 'Genuine Jean' Sustainably Reimagines a Classic Style
3
Digitized Mailbox Services
'PostScan Mail' Offers a Virtual Mailbox and Remote Management Tools
2
Ride Share Print Magazines
Uber Launched Uber Momentum to Connect with Its Drivers
1
Canadian Country Award Partnerships
Noteable Life Has Joined with the CCMA for the 2018 Awards
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Wellness-Inspired Lifestyle Boxes
FabFitFun's New Year, New You Winter Box Includes Fitness Tools
Functional Wellness Shots
Ryde: Brings Science-Backed Wellbeing Supplements to Amazon and Retail
Caffeinated Limited Wellness Capsules
Rocky's Matcha and Saie Beauty Launch a Wellness Collection
Tech-Forward Wellness Concepts
Technogym Debuts Its New Advanced Vision Healthness™
AI Mental Health Startups
SereniMind Users Engage in Mood-Based Activities Based on Their Needs
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Mindfulness-Focused Fruity Sparkling Beverages
Mind Garden's Drinks are Refreshing & Rejuvinating
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Longevity-Focused Wellness Supplements
Jung+ Works to Make Longevity Solutions More Accessible
Employee Mental Health Apps
PausePoint Offers Features That Will Increase Productivity
Unique Fitness Plan Apps
Athli Has Announced the Addition of Three New Trainers
Functional Shot Brand Campaigns
Ryde: x Heidi Montag Team Up to Challenge Wellness Extremes
Multi-Sensory Wellness Experiences
BondiBoost Collaborates with Two Hands on a Special Activation
Magnesium-Powered Hydration Powders
Magna is a New Magnesium Hydration Powder for Gen Z Consumers
Science-Led Body Care Collections
REHAB. Retreat Conveniently Recreates Spa Experiences at Home
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Longevity-Focused Wellness Apps
Zest is Focused on Extending Healthy Lifespan Through Technology
Mood Management Bars
Mood Bars Help the Body Relax and Return to a Healthy Baseline
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Mental Well-Being Beverages
The TRIP x Calm Cucumber Mint Mindful Blend Helps with De-Stressing
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Curated Inspiration Quotes
Zenpen Provides Human-Curated Quotes To Inspire And Uplift Your Mind
Friend-Focused Wellness Apps
The 'With Gratitude' App Makes Daily Connection Easy
Cold-Pressed Wellness Juices
Pressed Juicery Launches the New Sparkling Wellness Refreshers
Accessible Mindful Shopping Initiatives
Style DNA Brings Sustainability to Black Friday Shopping
At-Home Beauty Tech Pop-Ups
Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Gamified Brain-Boosting Headbands
The Muse S Athena Tracks Brain Activity and Blood Flow
Daytime Coffee Mixers
The Coffee Party is Toronto's New Daytime Function Serving Coffee and Treats
Comprehensive Self-Care Events
The Wellness Oasis™ is Running During Miami Art Week 2024
Comprehensive Wellness-Oriented Fitness Studios
Sweat and Tonic Announces the Launch of REFORMD
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Women's Wellness Platforms
Alo Yoga Launches the EMBODIMENT Sexual Wellness Platform for Women
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Wellness-Focused Gaming Platforms
TELUS Channels Interactive Games as Mental Support with GameRx™
Brain-Body Supplements
Make Time Wellness is a Multi-Benefit Supplement Specifically for Women
Calming Sparkling Beverages
TRIP x Calm Wild Strawberry Soothes with Magnesium & Botanicals
AI-Powered Mindfulness Apps
Oseh Relaunches with AI-Powered Mindfulness
Fashion-Focused Substack Publications
Tory Burch Launches What Should I Wear? Newsletter
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
AI Employee Wellness Platforms
Lifesum and Fiit Champion Corporate Wellness with a New Partnership
Self-Guided Meditation Smartwatch Apps
'TapTap Mind' is Inspired by Mala Bead Counting
Supermodel-Hosted Retreats
Angela Lindvall's Sacred Renewal Wellness Retreat Promotes Mindfulness
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Cognitive Wellbeing Products
Nu Skin Unveils the MYND360 Supplement and Topicals Line
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Nutritional Focus-Enhancing Coffee Kits
Four Sigmatic Offers the Think Challenge Kit
Actress-Approved Skincare Boxes
The goop Detox Box Contains Gwyneth Paltrow’s Glow Essentials
Wellness-Focused Meditative Gift Sets
b, halfmoon Presents Its Fall/Winter 2024 Collection
Self-Care-Focused Bundles
Graydons Mother’s Day Self-Care Bundle Offers a Curated Ritual
Menstrual Cycle Wellbeing Initiatives
Clue & Headspace Address Menstrual Cycles & Mental Wellness
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Spiritual Wellness Apps
The Sol App Offers a Wellness Companion for Modern Self-Discovery
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Wellness Lifestyle Clubs
The Health Cafe Introduces Social Wellness Programming in Toronto
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Period-Friendly Fitness Policies
U by Kotex® Covers Workout Cancellation Fees for Menstrual Cramps
Mindful Smartphone Usage Apps
The 'Intenty' App Prompts Users to Rethink How They Use Their Phone
Direct-To-Consumer Therapy Services
Therapy by Headspace is a Major Expansion for the App
Post-Class-Focused Wellness Campaigns
Soulcycle and Uni Launch 'Sweat It Out, See the Glow'
Black Women-Focused Haircare Pop-Ups
Gymshark Debuted the Twist N' Sets Pop-Up Salon in London
Luxe Modern Spas
The Cosmopolitan Hotel's SpaZen Offers a Serene Escape in Toronto
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Kava-Infused Seltzers
Dialed Moods Taps the Functional Beverage Trend with Euphoric Seltzers
Personalized Meditation Apps
Meditia Allows Users to Find Their Zen With Personal Courses
Sparkling Super Beverages
All Phenoms Makes Fruit-Infused Functional Fizzy Drinks
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Food-Focused Corporate Wellness Programs
Mind Food Body Addresses Unhealthy Eating Behaviors
In-Room Wellness Experiences
Hilton and Calm Partnered to Enhance Mindfulness and Sleep
Mom-Focused Mindfulness Initiatives
Little Bellies and Headspace Support the Wellbeing of Moms
Consumer-Driven Juice Bar Menus
The Latest Clean Juice Menu Focuses on Nutrition and Flavor
Community-Backed Menopause Platforms
Respin Health Pairs Personalized Plans with Group Coaching
Ice-Powered Fitness Classes
The Coolest Class in Dubai by GymNation Helps People Beat the Heat
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Unique Movement-Based Practices
The Class by Taryn Toomey Goes Beyond Traditional Fitness Classes
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
All-in-One Mental Supplements
HappyMynd Supports Stress Relief, Focus, Mood Stability & More
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Drop-In Wellness Solutions
Beyond Yoga Launches a New Wellness Pop-Up in New York City
Stress-Detecting Wellness Apps
The 'Lume' Stress Management App Guides Users Through Stress
Ambitious Group Fitness Classes
PureGym and SH1FT Fitness Launch a Hyper-Ambitious Project
Motivation-Focused Apps
VitalFlip Launches as an AI-Powered 60-Second Motivation Reset
New Year Retail Promotions
Target Circle Members Can Score a Complimentary Item This January
Streaming Service Wellness Initiatives
Apple Music Sound Therapy Helps with Relaxing and Sleeping
Balanced Diet-Focused Partnerships
Siggi's Yogurt Partners with Wellness Expert Emma Lovewell
Free Teen Fitness Programs
GoodLife Fitness is Reintroducing Its Teen Fitness Program
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Menstrual Wellbeing Solutions
Adaye Debuts its Sustainable Menstrual Tools Across the GCC Region
Bodycare-Inspired Movement Sessions
Lush Hour Shares Classes Inspired by Lush Products
Nature-Inspired Denim Collections
Yoga Jeans Releases Bloom-Named Spring-Summer 2025 Line
Free Wellness Meals
HelloFresh Tackles Blue Monday with Free Nutritious Meals
Mental Relaxation Destinations
Rituals' Mind Oasis Shares Science-Backed Treatments
Sleep Product Discounts
Sleep Deals Finds Weekly Discounts on Top Sleep Products
Women's Wellness Dietary Supplements
These New Nature’s Bounty Supplements Come in Three Varieties
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Community-Focused Yoga Events
Nook Yoga Celebrated Its Second Anniversary on September 14
ADHD-Friendly Newsletters
The Distracted Times Provides Insights, Humour, and News
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
App-Based Wellness-Oriented Challenges
Life Time Launches the Everyday Well Challenge on Its App
Healthier Drinking Habits Campaigns
ABC Fitness Joins Sunnyside for Dry-Ish January
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Mexican Holiday-Inspired Subscription Boxes
Hemper Pays Tribute to Día De Los Muertos
Cortisol-Synchronized Workouts
Well BYND Aligns Exercise Classes with Natural Energy Rhythms
Mental Wellness Apps
'Pause' Lets You Take a Moment to Regain Control Over Your Emotions
Millennial-Specific Fitness Platforms
Sarah Mariko Launches a New Fitness App, MOVE with Mariko
Curated K-Beauty Boxes
FabFitFun Features Noteworthy K-Beauty Brands in its 'Seasonal Summer Box'
Doodling Mental Health Apps
The 'Scribble Journey' App Encourages Art to Explore Emotions
Nootropic Pre-Workout Supplements
New History's Mind-Body Formula is Optimized for Urban Athletes
Protein-Centric Dietary Programs
Life Time Launches its 'Ultimate Protein Reset'
Personal Wellbeing-Aiding Products
Pong Design Creates Products that Fuse Mindfullness with Tech
Mental Wellness Habits
Pause 1.0 Helps You Build a Daily Mental Wellness Habit in 10 Minutes
Proactive Health Supplements
LTH's Products Meet the Demand for Proactive Health
AI Wellness Instructors
Gobi Offers Personalized, Science-Backed Wellness Practices for Well-Being
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Curated Book Subscription Boxes
Book of the Month Creates Personalized Fiction-Book Boxes
Spiritual Wellness Companions
Sol Inspires Positivity with Daily Tools for Spiritual Health
Social Habit Trackers
Track Daily Habits and Stay Motivated with Friends Using Habicy
Mental Wellness Journaling
Sunrise Offers Guided Journaling And Supportive Mental Health Feedback
Weekly Happiness Newsletters
HappyLab Offers Weekly Tools And Insights To Boost Happiness
Digital Detox Platforms
Roots Encourages Healthier Habits Through Weekly Phone Detox Challenges
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Daily Focus Reminders
ZenGoal Sends Daily Email Reminders to Keep You Calm
Transformative Mindfulness Apps
Waking Up 3.0 is A New Operating System for Your Mind and Life
Positive Mental Health Strategies
HappierMe: Master Your Mind Helps Users Achieve Long-Term Goals
Daily Inspirational Quotes
Models of Life Offers Real, Inspirational Quotes and Narratives
Audio-Based Meditation Guides
Mindfulness Meditation is an App That Guides Using All of the Senses
Bite-Sized Daily Wellness Actions
BlissList Approaches Holistic Wellness Through Small Steps
Boutique Fitness Memberships
ElleTo Offers Women-Only Premium Workout Experience in Toronto